What We Deliver

The right clothing has a profound impact on one’s demeanour, and by choosing modest and elegant attire, you cultivate habits that reflect your values and inner confidence.

Our focus on quality over quantity ensures each garment embodies the essence of both modesty and the rich cultural heritage of the Arab world. Elevate your wardrobe with a piece that is both versatile and sophisticated, perfect for any occasion where elegance and discretion are of utmost importance. 

Who are we?

We’re Shafir and Jedni, childhood friends from East London and the passionate founders of AL-ENDS. Born from an entrepreneurial spirit and less than £100 pounds to our names combined, we launched AL-ENDS in 2023. Despite the humble beginnings, we envisioned a platform where the traditional thobe could intersect with London’s dynamic cultural diversity.

AL-ENDS is more than an online clothing store; it’s a stage for expressing and celebrating cultural identity. Our curated thobes are symbols of Islamic identity, where the lines of traditional craftsmanship meet the contours of contemporary style.

Putting our valued customers at the heart of AL-ENDS, we strive to foster a community built on respect, pride, and authenticity. Our dedication is not only to deliver high-quality products, but also an unparalleled shopping experience marked by personalised customer service.

With our eyes set on the future, we’re excited for the expansion of AL-ENDS. Soon, our collection will be broadened to include abayas, and oud, providing a wider palette of modest fashion choices.

We invite you to join us on this inspiring journey that started with a dream and a humble budget. Become a part of AL-ENDS, where tradition and style converge, and heritage is adorned with pride.

Best, Shafir and Jedni, Co-founders of AL-ENDS